Generic outbound
- Starts with
- A purchased contact list
- Contacts
- Anyone whose title sounds roughly right
- Opens with
- “We’re a contractor. Any lighting projects coming up?”
- Gives a reason to reply
- Rarely. It asks for time and offers nothing specific.
Build pipeline.
Not payroll.
Goodmade Partners runs your outbound business development as a managed service. We research utility rebates and incentives, find the buildings worth calling, reach the people who approve upgrades, and hand your team qualified opportunities.
- What we do
- Research, outreach and qualification, fully managed
- Different because
- Every conversation starts from a utility incentive
- Costs
- $3,500 a month, with no hire and no payroll
From incentive research to your estimator.
Stage 1 of 5: Incentive research
We map the utility rebates, efficiency programs and other incentives that can make commercial lighting and electrical upgrades more attractive in your territory.
Output: Incentive map for your territory
Stage 2 of 5: Prospect identification
We find the commercial buildings those programs may fit, using building type, equipment age, operating hours and the utility that serves them.
Output: Prioritized facility list
Stage 3 of 5: Decision-maker outreach
Targeted campaigns reach owners, facility managers and the people who approve capital spending, with a message about their building rather than your company.
Output: Live conversations
Stage 4 of 5: Qualification
We confirm project relevance, existing equipment where we can learn it, timing, incentive considerations and genuine interest before anything reaches you.
Output: Qualified opportunities
Stage 5 of 5: Client handoff
The opportunity reaches your team with its context and contacts, so your estimator starts informed and can focus on evaluating, pricing and closing.
Output: Opportunity brief for your estimator
What stays with your team: Site and technical evaluation, Formal incentive eligibility verification, Quotes and proposals, Project delivery and installation.
Outreach with an economic reason to talk.
Generic agencies buy a list and ask for a meeting. We start from the incentives that can change a project’s economics, and we work only for commercial lighting and electrical contractors, so every first conversation is about the prospect’s building, not your company.
Incentive-driven outbound
Goodmade- Starts with
- The utility rebates and efficiency programs active in your service area
- Contacts
- Owners and facility managers of buildings those programs may fit
- Opens with
- “A utility program may cover part of upgrading your warehouse lighting. Worth a look?”
- Gives a reason to reply
- Yes: a possible economic benefit tied to their own building.
How we find buildings worth a call.
Large footprints, long operating hours and older lighting, in territories where incentive programs are active: the plants and warehouses where an upgrade is most likely to make financial sense.
Facility signals we look for
How a building earns a place on the prospect list
Building type
Warehouses, manufacturing, retail, offices, schools, parking structures
Legacy equipment
Metal-halide, high-pressure sodium or older fluorescent fixtures
Operating hours
Long or round-the-clock hours that make efficiency savings matter
Utility territory
Served by a utility with an active commercial efficiency program
How an incentive can change the business case
Illustrative proportions
What the facility manager takes to whoever signs
Net investment÷ (Annual energy savings+Maintenance avoided) =Simple payback
Built for established contractors.
Our clients already know how to evaluate, price and deliver commercial work. They want more of it, without building a sales department to feed their estimators.
Commercial lighting contractors
Firms that design, supply and install lighting for commercial and industrial buildings and want more projects to price.
- Interior LED retrofits
- Exterior and site lighting
- Lighting controls
Lighting retrofit and energy-efficiency firms
Teams whose proposals already lean on energy savings and incentive programs, and who need more owners to bring them to.
- Retrofit projects
- Energy-efficiency upgrades
- Utility-program projects
Commercial electrical contractors
Established electrical firms building a steadier stream of upgrade work alongside their bid work.
- Lighting upgrades
- Electrical infrastructure improvements
- Controls and retrofit work
A good fit if
- You already deliver commercial projects
- Your estimators have room for more work
- You want growth without adding sales headcount
- Your market has active utility incentive programs
Lighting and electrical come first. The method applies wherever incentives change a project’s economics, and we expect to take it into adjacent trades over time.
Why a managed function instead of another hire.
Engaging Goodmade still takes onboarding and campaign setup, and no one can promise people never change jobs. What changes is who carries the process once it runs.
| Consideration | Hiring in-house | Goodmade Partners |
|---|---|---|
| Predictable expense | Hiring in-houseSalary plus taxes, benefits, software and costs that surface later. | Goodmade Partners$3,500 a month, agreed in advance. Our outreach tools and data are included. |
| Specialized expertise | Hiring in-houseA generalist rep has to learn lighting, utility programs and who signs for a facility. | Goodmade PartnersIncentive research and commercial-building prospecting are the work we already do. |
| Managed systems | Hiring in-houseYou choose, pay for and maintain list sources, sequencing tools and CRM hygiene. | Goodmade PartnersLists, sequences, tracking and reporting are run and maintained by us. |
| Hiring burden | Hiring in-houseWrite the role, source, interview, offer, onboard, and repeat when the seat empties. | Goodmade PartnersNo search. An onboarding and campaign-setup period, then a running service. |
| Continuity | Hiring in-houseWhen a rep leaves, their pipeline, notes and know-how often leave too. | Goodmade PartnersPlaybooks and records are kept at the service level, so the program keeps its history. |
| Management time | Hiring in-houseDaily coaching, call reviews and activity tracking. | Goodmade PartnersA regular review of results and next steps. You steer; we run the process. |
A salary is only the visible part of a hire.
Building an internal sales development function means recruiting, paying, training, equipping and managing someone, then waiting for them to become productive. If they leave, you do it again.
The first year of a new SDR
Phase lengths are illustrative
Recruiting
Posting, interviewing, hiring
Onboarding
Training on your market and offer
Ramp-up
Building lists, skills and pipeline
Producing
Contributing pipeline
Recruiting and hiring
Job posts, interviews and offers, plus the time of whoever runs them.
Payroll taxes and benefits
Employer taxes, health insurance and benefits on top of the salary.
Training and onboarding
Learning your market, your offer and your process before the first call.
Ramp-up
Months of reduced output while a new rep builds lists, skills and pipeline.
Software and data
CRM seats, prospect data and outreach tools the role needs to function.
Management
Coaching, call reviews and activity tracking from an owner or sales manager.
Build versus buy, with your own numbers.
With the defaults, an internal SDR costs an estimated $81,590 in year one. Goodmade is $42,000. Adjust any assumption to match your market.
Internal SDR $81,590, Goodmade $42,000, estimated savings $39,590, 48.5%.
Internal SDR
Goodmade Partners
Savings
What makes up the internal cost
- Salary$60,000
- Employer payroll taxes$4,590
- Benefits$10,000
- Recruiting and onboarding$3,000
- Sales software$3,000
- Other overhead$1,000
Assumptions are illustrative. Salary and payroll tax are standard employment costs; the other defaults are estimates, not universal figures.
This compares expenses only. It does not imply that the retainer buys a full-time employee’s hours, or that either option guarantees meetings or sales.
It leaves costs out. Management time, ramp-up and the disruption when a rep leaves are real costs the calculator does not put a number on.
About Goodmade Partners
Goodmade Partners was founded on a simple belief: specialized business development shouldn’t require building an expensive internal department. The work takes commercial sales experience, a working knowledge of how utility incentives shape a project, and the discipline to run outbound properly, week after week. We bring those together as a service, so the companies best at delivering projects can spend their time estimating, proposing and building them.
- Model
- Managed, fractional business development
- First focus
- Commercial lighting and electrical contractors
- Retainer
- $3,500 per month
Questions, answered.
Anything else is easier to cover in a short call about your market.
How is Goodmade different from a lead generation agency?
Lead generation agencies usually sell contacts or booked meetings across any industry. We work as a fractional extension of your business development department in one domain: we research the incentives that make a project worth discussing, find the buildings and decision-makers where they may apply, run the outreach and qualify interest before anything reaches your team.
Why not just hire an SDR?
Sometimes that is the right call, and a hire gives you a dedicated person. It also brings payroll, benefits, recruiting, software, management time, ramp-up and turnover risk. Goodmade is a managed service rather than a full-time employee: the retainer buys a running process with specialized knowledge, at a fixed cost. The calculator above compares the expense using your own numbers.
What does the $3,500 monthly retainer include?
Incentive research for your service area, prospect identification and list building, targeted multi-touch outbound campaigns, reply handling and qualification, handoff of qualified opportunities with context, and regular reporting. The outreach tools and data we use are included. We agree the exact scope and territory on the discovery call.
How do you identify businesses that may qualify for utility incentives?
We start from the published utility and efficiency programs in your area, then look for property types, equipment profiles and operating patterns that tend to match them. We flag potential relevance; eligibility is confirmed only through your technical review and the program's own process.
How long does it take to launch a campaign?
Plan on a few weeks of onboarding first: your service area, capabilities, ideal projects and messaging, plus incentive research and campaign setup. We give you a specific timeline once we understand your market.
Do you guarantee a certain number of appointments?
No. Results depend on your market, the incentives available, your offer and timing. We commit to the work itself (research, outreach and qualification) and report on it transparently.
Who handles proposals and closing?
You do. Site evaluations, formal incentive eligibility verification, quotes, proposals, project delivery and installation all stay with your team.
Do we need an existing sales team?
No. You do need someone who owns an opportunity once we hand it over, usually an owner, estimator or project manager who can respond promptly.
Is this a full-time SDR for $3,500 a month?
No. Goodmade is a managed service, not staffing. You are not renting an employee's hours; you are engaging a business development function whose scope we agree with you up front.
Growth shouldn’t require another full-time hire.
Tell us about your market and your capacity for more commercial work. We’ll tell you honestly whether the incentive landscape gives us something to build on.
- Retainer
- $3,500 / month
- Approach
- Incentive-driven outbound
- For
- Lighting and electrical contractors